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The Marketer's Manifesto

E-Mail Marketing Tips from Aweber.
Sunday
20Sep2009

Due-diligence for Home Business: Why you should do the research before you choose any home business.  

DateSunday, September 20, 2009 at 11:38PM

If you have ever thought about choosing a home based business you realize you now have many options. The options are to numerous to mention here but there are some simple guidelines that can help you to make the right choice for you.

1- Find something that you are interested in and can enjoy doing – The reasons people are looking to start a home business varies from person to person. Some just don’t enjoy what they are currently doing. Some have been laid off or are afraid of being laid off. Some are just flat out tired of punching a time clock. What ever your reasons are. Your online home business should be interesting and incorporate things you can enjoy doing. Think of your home business as your career. Before you decide on a home business opportunity ask yourself would I want to do this for the next 5 - 10 - or even 20 years? If your answer is no then that may not be the right choice for you.

2 – Be quick to move, but don’t rush – This sounds like a contradiction but there is an explanation. Many times people will tell you that timing is everything and that is true to a point. However, if you are being recruited to join a home business the timing has to be right for you. You should never get emotional about dollar signs or feel pressured into joining a home business today. Doing this can cause you to move for the wrong reasons and make hasty decisions that will cost you time and money. Do you ever wonder why 90% + of people fail in online home businesses and quit without seeing it through? Often it’s because they were pressured (hard sold) and saw dollar signs before knowing all the facts. The business may have provided an opportunity to make money then again it may not have or it just didn’t line up with their interests. It might of even seemed like a lot of work because they were left to figure it out on their own (If you’re doing something that you enjoy is it really work?) . While it’s true that not all opportunities last forever. There has never been an opportunity that couldn’t wait 2 days or a week for you to make an informed decision. So be quick to get started but don’t rush and think it will only be available today.

3 – Know who the leaders are – A home business is only as good as the leadership, mentoring and training provided to their partners. Do you know who they are? What is their background and level of experience? What are there values? Are they accessible to answer your questions and give you guidance when needed? Do they speak more of the business opportunity or do they inform you as to the planning and training that is needed for success (This one question will tell you whether they are more about the money or helping you)? I encourage everyone to find that one home business opportunity with a mentor who is devoted to your success.

There is a monumental amount of home business opportunities out there in today’s market. Some good and some bad. But there is one that will match your interests. You need to know who is setting the direction for the opportunity to bring you the wealth and success that you and your family so richly deserves. Making the right choice for your home business is not easy, but sticking to these simple guidelines can be a good starting point to finding the right home based business opportunity. You may have to look at a few different choices but it will be worth it once you find that one perfect fit for you..

 

　

AuthorKevin H White | CommentPost a Comment |
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Tuesday
15Sep2009

Personal Branding In Home Business Today: Why it’s important in today’s market. 

DateTuesday, September 15, 2009 at 11:48PM

An important question arises as you venture into the world of Home Based Business marketing. That question is who are you? The information age that we live in has made it possible for a person to sit at their computer and find the answer to that question. Well if someone were to do a search on you and put your name in Google what would they find? Who are you? Believe it or not the most important thing you have in your Home Based Business marketing efforts is your name and we will call your name your brand.

Branding is simply projecting to the world the image of how you want to be perceived. This is the thing that sets you apart from everyone else. If I asked you what is it that sets you apart from everyone else marketing your company or business how would you answer that? Would you be considered an internet “guru”? Maybe you’re a great marketer? Or would you be referred to as a great team builder? Whatever you are or project is your brand.

The wonderful thing about a brand is that it doesn’t matter what Home Business you are a part of. You are more important than the Business you are promoting. People spend lots of time and money promoting various Home Businesses online and that is ok. However in today’s online marketing world people aren’t just looking for the best opportunity they are looking for the best leader or best team. This is where your brand comes in. Look at any Home Based Business Opportunity online and you will see many websites promoting that opportunity. Why should I join you as opposed to joining someone else’s team? The way you answer that question should become your brand. Your specific set of skills or resources or “brand” are what people will find attractive and cause them to want to be on your team. The reality is everyone won’t like your brand, but that is ok just be true to who you are and you will attract the right people.

Well, how do you make this happen? One way is to become a resource for people. When people are online they are looking for answers. If you can become the person who they turn to for answers you become the expert and the one they trust. Who do you think this person will look to if they are looking to join a Home Business Opportunity or even switch Opportunities? YOU.

I hope you realize by now that you are the most important asset in your Home Based Business Opportunity and the overwhelming majority of your marketing efforts should be spent promoting you. That’s right you need to promote yourself. Promote who you are and how you can help other people reach their goals and dreams. That is what people are searching for and that is what will draw people to your Home Business Opportunity. Before anyone ever gets sold on your business they need to first be sold on you. If they are first sold on you then getting them to join your business is a no brainer because they trust who you are. On the other side if they don’t trust you then you have to become a great salesperson and start “closing” people to get them on your team. The first option seems a lot better.

AuthorKevin H White | CommentPost a Comment |
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Thursday
03Sep2009

Online Home Business Opportunities: What YOU Should Know Before Joining an Online Business Opportunity?

DateThursday, September 3, 2009 at 7:38PM

We are living in tough economic times and more and more people are turning to Online Home Business Opportunities to make ends meet and secure their own financial futures. All opportunities are not created equal neither are all products and services. There are good ones and bad ones, winners and losers. In this fast moving internet world how can you tell the difference? Here are some simple guidelines to help you find the right opportunity.

The internet is not unlike any offline business, the principals remain the same. For this article we will define business as finding products or services that people need or want and providing them the means to get access to that product or service. Within this one sentence lies all of the information you will need to help identify the right product and therefore find the right opportunity. This article will focus on the first part finding the right product or service people need or want.

Business really boils down to supply and demand. You know you are in a winning position when you have supply and there is a great demand for what you have. The first thing you need to know about the product or company you are considering is whether there is a demand for the product. You must take all of your emotions out of your evaluation and think plain dollars and cents and ask yourself, do people want this product/service? I don’t care how great it sounds if no one wants it you won’t make any money.

If you have gotten through that first question and discovered there is a market for this product we have to now do some price shopping. Again you have to take emotion out of the equation and ask yourself 3 tough questions.

1 - Is my product/service competitive with what’s on the market? Competitive doesn’t always mean lower priced. A higher priced item is ok as long as the quality is worth the extra money. So don’t automatically rule it out, however the differences in quality should be pretty obvious. If you have to do a lot of explaining as to why this is better it may not be worth it.

2 – Would I or anyone else buy this product by itself if there was no compensation attached to it? Remember our definition of business is finding people who want/need your service and providing the channel for them to get it. All businesses fail if they don’t have customers. You can’t have a successful business unless you have a loyal, satisfied customer base. If not than you may want to question the long term sustainability of that company.

3 – What is the history of the company or better yet who are the people running the company? We live in an era where online business opportunities are here today and gone tomorrow. Know who the leaders of the company are and examine their track record

Online Home Based business opportunities are everywhere. Some are great and poised for long term growth and success while others are 30 days away from closing their doors. At least now you have a foundation for spotting the winners and the losers.

AuthorKevin H White | CommentPost a Comment |
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Thursday
03Sep2009

Accelerate YOUR Home Business with the Right Mentor.

DateThursday, September 3, 2009 at 7:30PM

There is a sad statistic about the Home Based Business arena, especially in Attractive Marketing that statistic is that over 90% of Home Based Businesses never make any money. This is not just in Online Home Businesses. This same sad statistic is true of traditional small businesses, where 90% fail within the first year. Well what about the other 10%? What is the difference? The difference can possibly be summed up very easily, they found the right mentor.

If you look at the business world, franchises succeed at a much higher rate than other businesses. There are three main reasons why franchises are more successful. Franchises have proven results, a proven system and proven support. Most franchises have already done the hard work while other businesses are trying to figure it out. Mentorship and franchising are really very similar ideas. In fact when you get started in your Online Home Based Business, especially a network marketing or direct sales business the franchise model can help to identify the right mentor. Let’s look at what makes a franchise work and there we will find the characteristics to look for in a mentor.

1 – Proven Results – One of the first things you need to identify in a mentor is that they have already done what you want to accomplish. The fastest way to learn anything is to find someone who has done it already and have them teach you or show you what to do. This is the most important element in finding the right mentor. No matter what company you choose to work with and what you want to accomplish, find someone who has been successful doing what you want to do and see if they would be willing to work with you. Sometimes finding a mentor may require more money beyond what you pay for your business, however if it can accelerate your results it is worth the investment.

2 - Proven System – One of the reasons McDonalds works so well is because all you have to do is plug into the system, you don’t have to try to reinvent the wheel. All successful mentors and teams should have a system in place that a newbie can fallow and start working right away. Systems eliminate the need for you having to figure it out and they can keep you focused on the task at hand. Make sure your team has one in place.

3 - Proven Support – Support is absolutely necessary because no matter how good the system is from time to time you may screw things up. That’s ok as long as there is a way to get the help you need to get back on track. A mentor has to be someone you can touch and by touch I mean you can ask questions and get help when you need it. The mentor doesn’t have to do everything for you but has to guide you and point you in the right direction.

Finding the right mentor can be the one thing you do that jumpstarts your Home Based Business. It can also move you from the 90% failure to the 10% success. Though they may not always be easy to find. Hopefully you now know what to look for.

AuthorKevin H White | CommentPost a Comment |
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